SCM – Sports Consulting Michel is a company specialized in the knowledge management of several sports-related  areas. The main areas of expertise SCM is specialized in are  biomechanics, physiology, and the prevention of sporting injuries. SCM knowledge management comprises consulting in the following areas: research, development, education, and training, thus providing the foundation for a comprehensive and target-oriented service. SCM acts as a partner in the innovation process and service.

Biomechanics - Physiology - Injury prevention
Knowledge Management
Research
(Acquisition of Knowledge)
Development
(Transfer of Knowledge)
Education & Training
(Implementation of Knowledge)

The area Research contains the generation and acquisition of knowledge based on basic and applied research as well as experimental development research. SCM assists in the planning and realization of research projects as well as the interpretation of results and their impact on new product ideas and innovations.

Within the area Development existing knowledge is processed and directly transferred into product development. Furthermore, this knowledge can be used as a communication tool within the framework of the marketing mix.

The area Education & Training deals with the transfer of knowledge in varied settings. These settings can involve product and retail training but also academic lectures or in-house advanced trainings. For each setting, the content of the training is personalized and customized to suit the needs of clients and participants. The subjects are presented in a motivating and target-oriented way.

Based on a long-time experience in the sports industry as well as in the academic sector, the Interface Management between science/research (theory) and economy/industry (praxis) is one of the strengths of SCM’s consulting activities.

 

SCM Interface Management: 

Interface Management

SCM acts as a “facilitator”. The company ensures that planned research projects, which are yielded to external partners, are realized in a way that the results obtained can be directly transferred to new product ideas and innovations.

SCM thus optimizes the “sender recipient relationship” between science and the sports industry. On the one hand, SCM „translates“ questions or tasks given by the clients into a scientific context (e.g. planning and development of the research strategy, study design, test protocol) and adjusts them to the facility of the external research institution. On the other hand, SCM ensures that research results are processed in a target group related as well as a product oriented way in order to provide a direct contribution to product innovation.

SCM interface management is applied to science- and technology-induced as well as marketinduced innovation strategies and related innovation processes.

SCM consulting activities comprise R&D-induced products (radical innovations such as new product ideas) as well as market-induced products (incremental innovations such as product variations and product differentiations).

A fundamental component of the successful SCM consulting activity is its global and diverse network of public and private research facilities as well as scientific partners from various scientific disciplines. Within this cross-industry innovation process, SCM acts as a knowledge broker.

Sciences and
Technology
 SCM
 
Market
 
  • Universities, colleges, universities of applied sciences
  • Private educational institutions
  • Sports industry and/ or industry that offers sports related products
  • Industry that offers sports specific PPE (Personal Protection Equipment)
  • Sports retail (e.g. sales organisations, retail business)
  • Sports organisations (e.g. sports associations, sports clubs)